Blossom Grove — Maturity Model Study Card

Derived from MATURITY_MODEL_ENUNCIATION_CARD.md and STAGE_TOOLS_SUMMARY.md. Designed for on-screen review and letter-size print.

The principle in one line You'll be selling from month one. Each stage gives you more powerful ways to sell — not the right to sell. Sophistication, not access.
1  ·  SEED $29 / mo
"Who am I and who do I serve?"
Get online. Start the loop.
  • Business Profile — 13-section wizard; AI insights as you describe your business.
  • IdentityWare — signatures, vCards, QR, cards, social images.
  • Contact Capture + Visual Capture — QR / photograph in the wild → Leads DB.
  • Campaigns (Starter) — basic send, small list. Your sandbox.
  • Learning (Foundation) — strategy, pricing, positioning LEx.
  • Community + Solo Haven + Memos + Help — coaching & peer support.
  • Dashboard — revenue, leads, conversion at a glance.
Break-even: 1 new customer / yr @ LTV ≥ $350  ·  Upside: 3–5 extra customers this year.
2  ·  SPROUT $49 / mo
"What's my story and how do I tell it?"
Turn your story into a repeatable engine.
  • Everything in Seed, plus:
  • StoryWare — story library + AI interview; reusable raw material.
  • VisionWare — visual brand exploration; palettes, imagery, mood.
  • SlideWare — decks from Markdown; presenter notes; QR capture live.
  • PlanWare — AI project planning; phases, tasks, auto-pilot, outputs.
  • Campaigns (Story-Powered) — pull content from your story library.
Break-even: 1 new customer / yr @ LTV ≥ $600  ·  Upside: 6+ hrs/mo back + 1–2 clients per talk.
3  ·  BLOOM $79 / mo
"How do I reach and convert customers?"
Multiply what's working.
  • Everything in Sprout, plus:
  • Campaigns (Full Suite) — AI content, A/B, analytics, automation.
  • EmailWare — pro templates, send pipeline, engagement analytics.
  • VideoWare — AI script + multi-generator video production.
  • Daily Bloom — daily curated emails; scoring + A/B.
  • AI Agent — autonomous email & recommendation queue.
  • ResonateWare (planned) — relationship nurture nudges.
Break-even: 2–3 new customers / yr  ·  Upside: 2–3 customers / mo from evergreen + 10 hrs/wk back.
4  ·  FLOURISH $119 / mo
"How do I scale and optimize?"
Scale and optimize.
  • Everything in Bloom, plus:
  • SignetWare — AI brand identity across 6 dimensions; 8 studios.
  • LandingWare — GCP-deployed pages, 7 templates, A/B, funnels.
  • Campaigns (Optimized) — campaign → LP → conversion tracking.
  • GrowthScout — segmented outbound at scale; SoloVibe enrichment.
  • Advanced Analytics (planned) — cross-tool attribution & LTV.
  • CRM Integration (planned) — HubSpot / Pipedrive sync.
Break-even: trivial — 1 new client covers the year  ·  Upside: 10× Bloom lead volume; break past ~$200K ARR ceiling.

The Campaign Growth Journey — the one table to memorize

Same activity — selling — with growing power at each stage. When someone asks "why can't I just do Campaigns from day one?" — you can. What grows is the sophistication.

Stage Campaign name What it does for you
SEED Starter Basic send, template, small list. Your sandbox to learn what works.
SPROUT Story-Powered Content drawn from your StoryWare library. Writing is fast.
BLOOM Full Suite AI content, analytics, A/B, automation. You stop hand-crafting.
FLOURISH Optimized Landing pages, cross-tool attribution, funnel analytics. You scale.
SEED  → Know yourself. Know your customer. Experiment with campaigns.
SPROUT  → Tell your story. Plan your projects. Story-powered campaigns.
BLOOM  → Pro templates. Video. AI automation. Campaign analytics.
FLOURISH Brand identity. Landing pages. Full-funnel optimization.

Rehearse these two first — everything else supports them

  1. The one-line principle (top of page).
  2. The Campaign Growth Journey table (above).